Here in the Pacific Northwest we're hearing talk of the first potential snowfal for the year already, which makes it hard to ignore the...
The world of competitive robotics can be... well, competitive. Trying to stand out in a market filled with the likes of well-known brands like Lego and Vex is a major challenge for a newer business. Which is why the MINDS-i Robotics leadership team turned to Outlier for help establishing the company within the educational and competitive robotics market.
What did Outlier do?
We conducted a rebranding campaign based on joint market research, that allowed us to hone in on the unique traits that set MINDS-i Robotics systems apart from competitors, and to establish the brand in a previously uninhabited space in the competitive robotics ecosystem.
From the company's new brand proposition came development of new marketing messaging, dynamic visual branding and a renewed web presence. As a result, MINDS-i continues to gain market share and increase sales, and the partnership between our two companies has deepened in the process.
The MINDS-i All Terrain Robotics campaign was borne out of true collaboration between Outlier and the MINDS-i team, taking the company's over-arching vision and helping develop the tools to bring that vision to life.
ControlTek and Outlier Solutions work closely together on all of ControlTek's branding and marketing collateral, so creating a branding guide just made sense. The branding guide is a tool that businesses use to create strict guidelines for their internal and external communications.
ControlTek needed an easy to use and easy to understand guide that would keep all of their marketing and communication materials consistent. This guide was to be used not only by Outlier, but also by ControlTek's internal employees.
About the Branding Guide
ControlTek's branding guide features style guidelines for brochures, letterhead, business cards, name tags, email salutations, document footers, as well as calling out company colors and fonts. We also provided ControlTek with different files types of their marketing collateral to ensure that they were accessible to the employees of ControlTek.
Inflow Communications is a provider of unified communications and VoIP business phone systems in Portland, OR; Seattle, WA; and San Francisco, CA. The company takes pride in providing a holistic experience for its clients. From initial consultation to implementation and post-installation support, Inflow team members deliver expert knowledge and an outstanding customer service experience.
The relationship between Inflow and Outlier has covered many bases, from video creation and PR to sales collateral and case studies, but the key ingredient to this relationship is trust. Inflow's team trusts Outlier to protect, strengthen and nurture the Inflow brand as well as to provide the marketing and sales support that allows Inflow to better serve its client base. As the company continues to expand its presence across the western United States, Outlier continues to help establish Inflow as a major competitor in the telecommunications industry.
About On the Plates
On the Plates is a Portland-area startup with a serious passion for food. The founders’ goals are simple. Connect restaurant owners with potential customers, and likewise help hungry people find a convenient place to find food. The subscription-based business offers restaurant owners a straightforward, affordable way to create a website for their restaurant that includes online menus, turn-by-turn satellite directions to their locations, and convenient online ordering. An awesome idea that would help satisfy a previously unmet need in the Portland area and beyond.
OTP and Outlier
Outlier Solutions created a brand awareness campaign for the new business, starting with a 90 second animated video that educates people about the On the Plates concept. Our team also designed new sales and marketing collateral as well as helping to kick off a social media campaign that not only helped to generate excitement, but also to build connections within the industry.
Labnet International has a diverse catalog of products ranging from small disposable plasticware, to larger bioresearch equipment. They needed an intuitive website that Labnet's international distributors and worldwide customer base could easily reference, and browse quickly.
Outlier created a site that included an interactive map, allowing users to select and view only products in their region, as well as a dynamic backend to allow for simple content management without having update any databases or HTML.
Tour the new site and notice our handy work throughout with product videos, graphic icons, and photo enhancements.
OnCare is a web-based management provider for small and large childcare centers created in San Francisco in 2001. The company has become one of the fastest growing center management software companies in the U.S.
OnCare's services cover a lot of ground for childcare center management, including billing, records management, tuition payment, insurance and even web services. The company needed a tool that could clearly explain all the benefits of the OnCare system in a format that resonated with the youthful, vibrant culture of prospective customers.
Outlier happily jumped in to supply OnCare with an overview video showcasing each of the management software's four central product offerings. This 90 second animated video demonstrates just how easy the system is to set up and manage so busy staff can focus their energy on the important task of educating and caring for their kids.
OnCare now has a convenient way to describe the OnCare system and to clearly demonstrate how OnCare can help them achieve their center's goals.
The leadership at adidas wanted to capture this training and strategy session to share with the wider adidas retail team. Outlier was given a week to produce 3 training videos, motion graphic treatments, a comedic spoof video to get everyone excited for some new efficiencies, and a highlight rewind of the week for the last day.
Outlier & Adidas
Chosen because of our diverse capabilities and editing skills, our team couldn't wait to get started -- archival services, video production, editing, lighting, photography, motion graphics, and good vibrations.
This global brand was exciting and contagious to document and offered a very engaging pace. When you work with Outlier your life as a marketer is better.
Recently, Intel Corporation undertook a massive rebranding campaign. New branding meant new rules of compliance and a style guide for all Intel websites. Intel Noggin, an Intel subdomain, is a go-to reference for technical articles and books for developers, IT professionals and engineers.
The Intel Noggin group approached Outlier because they needed Drupal engineers who could transition the Intel Noggin Drupal 6 website into compliance. Our Drupal developers hit the project fast and hard, turning a potential problem into an asset in record time.
Working in weekly development sprints, Outlier's web developers transitioned the website quickly without disrupting site users. These deployments included reworking the theme and site layout to be compliant with new guidelines, page-by-page styling, and enhanced usability features.
The result? Not only is the refreshed Noggin website compliant with Intel Corporation guidelines, it's also a better experience for users. Response has been so positive, in fact, that Intel and Outlier will roll out additional site enhancements over coming months to help guide users to information relevant to their interests.
Intel Noggin Website