Intel Noggin

In 2012, Intel Corporation undertook a massive rebranding campaign – products, marketing – the whole shebang. New branding meant new rules of compliance and a style guide for all Intel-affiliated websites. Intel Noggin, a subdomain of the Intel corporate website, is a resource for book publishers and knowledge seekers alike, a go-to reference for articles and books written for developers, IT professionals and engineers.

The Intel Noggin group approached the Outlier team because they needed a team of Drupal engineers who could smoothly transition the Intel Noggin Drupal 6 website into compliance with the new brand guidelines. And our Drupal developers were ready to hit the project fast and hard, turning a potential problem into an asset for Intel Corporation in record time.

Working in weekly development sprints to transition the Drupal website quickly without disruption for site users. These deployments included reworking the theme and site layout that were compliant with new guidelines, page-by-page styling, and the addition of enhanced usability features.

The result? Not only is the refreshed Noggin website compliant with Intel Corporation guidelines, it’s also easier for users to find resources quickly. And, with new ideas bubbling up based on the response to the revamped site, Outlier will continue to work with Intel in the coming months to roll out even more enhancements that will help guide users towards information that’s relevant to their interests.

St. Andrew Legal Clinic

St. Andrew Legal Clinic is a public interest law firm providing legal services to low-income families; the clinic works hard to help protect families from domestic violence by providing legal advocacy and assistance with family law matters.

The challenge: St. Andrew Legal Clinic (SALC) was in need of a new website to keep up with the forward momentum and ceaseless activity of the clinic itself. The group's current website had not been updated in nearly ten years, and the out-of-date site was making it difficult for users to find information and resources quickly.

A major website remodel was needed if SALC was going to be able to provide the information and resources their clients needed in an easy-to-use format. As a non-profit organization, the challenge was magnified by budgetary concerns.

A Real Team Effort: Outlier Solutions was happy to help out with web design, but the project itself was nowhere near a solo enterprise. Rather, it was conceived of and followed out as a group effort with longtime Outlier client Cascade TEK.

Cascade TEK is a proud member of the northwest community, and supports many local groups including the St. Andrew Legal Clinic. The company and its founder, Doug Barrett, had generously volunteered to help fund the project. As a collaborative effort between St. Andrew Legal Clinic, Cascade TEK, and Outlier, we designed a new website using the Drupal CMS platform that showcased SALC's resources, events, and group news.

What was the result? A dynamic, easily updated website that functions as an important resource for low income families, SALC supporters and staff alike, with a back end developed using the Drupal CMS platform and designed specifically to enable SALC staff to update frequently without having to “call in the big guns” (That's us!). This new site creates an engaging visual design supported by a framework that supports all who use it.

Feedback from staff, St. Andrew Board, and site visitors—has been overwhelmingly positive. The group has a website that is functional, with well organized information and a structure that allows staff to update regularly as new events and information becomes available:

“We love that the new site not just pretty to look at, but also that it is so well organized. It’s easy for clients and donors to navigate, and it also allows us to update when events, staffing changes, or programs make it necessary for us to keep the world apprised of our activities.” -Vice President of Development Cynthia Gregory

adidas

The challenge: The annual manager meeting at adidas North America headquarters is a major team building event for the retail team, drawing nearly 200 regional managers from across the United States for a week of training and strategy sessions that will help guide the larger team over the entire year.

adidas leadership needed to be able to capture the enthusiasm and excitement of this event in a format that could easily be translated into tools to motivate and train the rest of the adidas retail team.

For the second year, adidas turned to Outlier for help with the project.

How did we help? The adidas team needed a partner that was flexible and able to handle several days of shooting with a quick turnaround on completed videos. The Outlier team captured 80 hours of video during the five day event alone—creating a series of instructional training videos that include executive speeches and training sessions, a fun kickoff video to energize and inspire event attendees and an event highlight reel for managers to take home with them to help keep the energy level up well after the event ended.

Corporate video production is one of Outlier’s most requested marketing services—video can help educate and entertain while helping your business reach new audiences, explore products and services, or train your workforce.

Altek

ALTEK Inc. is a diverse manufacturer working in high-tech, medical, consumer and industrial markets. The creative process began with an existing capabilities piece that gave us a road map. From here we spent three days on site filming, planning, and discussing the web strategy.

The challenge: With the final objective being a rebranded website, short video presentations included for each service capability, and a marketing toolbox that would win new customers.

How did Outlier help? Each video tells a story of a product being completed from start to finish. Along the way, the viewer is able to learn about ALTEK’s product realization services including design and engineering talent. With a large scale injection molding division, precision machine shop, and a paint and marking department all under one roof, there was a lot of ground to cover. With two videographers and a photographer, we started rolling the cameras and covered ALTEK from floor to ceiling!

The bigger picture: In the end, we delivered a fully redesigned website with a new look, graphics, pages and blog. The six final videos are all branded with the new look, while the content gave specific overviews of the variety of capabilities and services you'd expect from an outstanding manufacturer.

Sheldon Manufacturing

Sheldon Mfg. has worked with Outlier Solutions to grow their SHEL LAB brand of laboratory equipment globally. Our close working relationship has created powerful marketing benefits -- intimate product knowledge, a wide variety of marketing tools, and most importantly, trust. Together we have designed over 20 marketing pieces, 6 videos, and conducted nearly 20 photo shoots.

Web Marketing: Sheldon Mfg. has a proud manufacturing history that has paid dividends as an OEM manufacturer for over three decades. Over the past 5 years, we have launched 3 different website designs -- an eCommerce presence, and 3 microsites to promote Sheldon's corporate culture and new products. With over 500 products in the online store, we have developed a maintenance schedule that ensures the catalog is always up-to-date.

Search Engine Optimization: Sheldon's search engine marketing (SEM), and search engine optimization (SEO) strategy was hand crafted at Outlier. Outlier started with the standard SEM and SEO activities to build a baseline search presence. Once an ROI was visible, Sheldon’s leadership team cut us loose, and since then Outlier has helped Sheldon own the top 10 search positions in each of their 11 product categories for multiple years. Traffic levels to their site has grown continuously along with conversion rates since 2005, and they multiplied their volume of traffic to their website 5x from when we began working together.

Integrated Marketing Campaigns: When a product launches we are prepared with photography and videography assets, brochure collateral, email announcements to internal and external customers, public relations pieces, and a proven web presence. We are continually creating new pieces for Sheldon and expanding their market reach.