5 Social Media Tips From the Social Team at Outlier (Admitting You've Got a Problem isn't Step 1)

by: Kathleen Martin

We admit it. We spend a serious amount of time on social media here at Outlier. And while it's true, the occasional cute yet impractical animal friends video gets in there, the majority of that time is spent on behalf of our clients and the Outlier interactive agency itself.

We're fully bought into the idea that social media can be an asset for your organization - not only does it give you and your brand a big opportunity to speak directly to your audience, it also gives you greater search engine visibility and allows you to be hands-on when it comes to customer service and support. Pretty fun, right?

We are happy to report we've managed to glean some important, and (good news alert!) easy to implement things to use when planning for your own social media strategy. Don't worry, we promise this will just take a second and you will hopefully learn something that you can put to good use in your own planning.

Our Top 5 Easy to Implement and Crucial to Consider Social Media Tips:

  1. People are ok with words (word lovers insert big deep sigh here) but they like images even more. Combine the two for maximum effect. The great news? This can be done in LOTS of ways that your audience will find interesting, if not downright compelling.
  2. Pick your battles and know your audiences. They're different. Posting on Twitter? The types of interactions you will have here are different than what people will expect on Facebook. Pay attention to the various ways people engage with different social media. Tailor your messaging around this.
  3. The 80/20 rule. We didn't want to like it, but... we do. Simply put, the 80/20 rule states that 80% of the content you publish on social media should be about things other than promoting your business/service/products. Sound strange? It's not. Remember, no one wants to feel like they're being sold to all the time. Publish content that is interesting to your followers and increase your audience engagement.
  4. Get personal. No, that doesn't mean tell them about what you got into last weekend. It means remember what social media is for (to be social!). Real interactions. Real people. Feel free to pull back that curtain and let your audience see some of that personality that embodies your company culture.
  5. In all seriousness, have a little fun. Social media can be a great bonding tool for your organization, take advantage of the resource to build rapport with your internal team as well as your external audience. Encourage people to get involved and to have some fun with it!
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Hopefully this will help some of you as you start building your own social media strategy - whether you want to engage with audiences using Facebook, Twitter, LinkedIn, Pinterest or any of the host of social media outlets available to you today. Time to get started!

Written by Kathleen Martin

Outlier

Video, Web, and Design Agency