Advertising Campaigns, Cascade TEK, and Outliers

by: Ben Friedle

Measuring the success of an advertising campaign is always a complicated process. If every hour spent on a marketing project could be traced back to an exact dollar amount produced, agencies’ and client’s lives would be a lot easier. However, a lot of different factors play a part. Products change, economies slump, competitors don’t rest, campaigns evolve, and plenty more. Results can come months later or the next day.

One thing we are in control of, however, is the relationship you build and continue to cultivate with your clients. As an Advertising agency, merging your client’s strengths with your own assets and tools is a sure way to produce results, even if you can’t always predict when. Our affiliation with Cascade TEK, a premier environmental test lab organization, has proven to be one win-win relationship we are proud to report.

We have been working with Cascade TEK since 2005. They recently made the Portland Business Journal’s list of Top 100 Fastest Growing Private Companies in Oregon. The list was based on total revenue growth over the past 3 years, from 2006-2008. Over that period, Cascade TEK has seen their total revenue increase 84.69%.

"Working with Outlier has helped us get the most out of our marketing budget and generate greater exposure through their SEO and web marketing services," reports Mary Babitz, Vice President of Cascade TEK.

We partnered with Cascade TEK to develop their web efforts - including their website, create product videos (video1, video2), and currently provide ongoing marketing support, including print, PR, search engine optimization (SEO) and web marketing. Check out all of our Advertising and Marketing services.

We don’t want to take more than our share of the credit, though. Their outstanding products, service, and overall commitment to the product testing industry are the main factors behind their success. However, there are some keys to the success of our overall relationship.

The first is maintaining an open-line of communication and experimenting with various mediums and methods. In our culture, we like to eliminate any potential gray area and merge their strengths right into what we do best, and we are lucky to have that rapport with Cascade TEK.

Check out other work we have done by visiting our Marketing Portfolio.


Video, Web, and Design Agency