Benefits of Web Design for Non-Design Companies

by: Preston Schmidt

Improve User Experience

Most of the time when you think of web design you think of web design companies and web designers. With the vast growth of online interaction over the past decade, more users from more categories of life are finding usefulness in good web design. We would like to discuss a few types of business and organizations, and how they can benefit from good design principles to increase their user experience, and their own business value.

Various industries and organizations all have their role in our community, and with any organization, moving forward online with a focus towards end user experience can create a special relationship between businesses and customers. One of the greatest benefits brought through good design is clear communication of services and information, something any of your customers will thank you for.

3 Benefits For Medical Institutes:

From Children's centers to non-profit research medical centers, creating and having an online presence is extremely useful.

  1. Access to exam results. Utilizing the speed of digital technology, patients can access important medical information any time of the day, from any where in the world. 
  2. 24 hour/Immediate access to personal records. This helps put a little more education in the hands of patients as they can see their complete medical record history, and without needing to request printed paper from a hospitals records office
  3. Scheduling appointments online. No more phone calls and waiting in line. Some hospitals have implemented online scheduling applications that allows users to see what time slots are available, and schedule an appointment from home or their mobile device.

3 Benefits For Educational Institutions:

Portland universities and other places of education in the Portland school district are probably one of the best examples of benefits from good web design.

  1. Peer and instructor communication. Quality and well thought out design can help manage the vast amount of communication needed to carry the large amounts of information developed for the growing educational population. Student body size continues to grow, and the need for clear and effective communication will grow with it.
  2. Online educational content. Any one who has taken an online class can attest the ease and flexibility of online education. And anyone who has taken a class online can also attest to the importance of good design, and intuitive structure.
  3. Online access to events, grades, and school related finances. Having access to grades, events, and even your school related finances collected in a central location makes for ease of use from a students point of view, and is a great example of what types of usability and functionality we can offer our users.

*Portland State University operates a site that runs completely on Drupal.

3 Benefits For Grocers:

From produce markets, to wholesale providers. 

  1. Ability to track and compare prices. Being a mindful shopper is the new trend, and a company that can offer its customers transparency and accessibility in its products costs will have an edge in the game. Comparative shopping is equal to smart shopping.
  2. Online grocery shopping. Not only trend setting, but a good example of the basic changes in the structure of business and customer relationships.
  3. Online resources such as coupons, discounts, and membership data. Just like students and educational data, customers can benefit from clear presentations and easy access to information they find useful, increasing the value of your business.

What Are Some of the Challenges?

There are some considerations when creating content and providing data online. Here are some important factors to keep in mind:

  1. Security. This is the number one concern when hosting and providing sensitive information online. Ensuring you can protect private data online is vital to providing quality service to an organization, and is our first concern at Outlier Solutions. Secure and protected communication creates trust and peace of mind.
  2. Accessibility. This is another important focus on good design. Content and functionality should be designed to be accessed by everyone, and no one should feel limited by their ability to interact with your site. It's important to carefully consider all types of users who will be accessing your content, and ensure that you can accommodate them.
  3. Understandable content. This implies creating content in a method consistent with the educational level, linguistic style, content types, and other factors that your viewers would expect to find, and will be able to comprehend. Business jargon, and high level terminology is fine, as long as that is the target audience you expect to view your content.
  4. Data organization. Some businesses like medical centers house vast amounts of data and information, spending time to thoughtfully design the structure of content will help create an environment where users can easily find the content they are seeking. This will make your site more useful, and important.
  5. Financial limitations. Some organizations like non-profits might have certain financial limitations, but that is no reason that a company cannot achieve it's online goals. Once again, thoughtful planning can help companies realize their goals by staying focused on fine point targets and goals.

What Does This All Have in Common?

The overall message here is that no matter what type of information or content you are providing for your customers, the more thought and planning that goes in to design and structure of that content, the more successful you will be. Users want clear, and easy to access data, and there's no reason why you can't bring that to your company site. 


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