Marketing Strategy

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Kathleen Visited Seattle for Digital Summit Last Month (And Wrote This Article to Tell You All About it)

Marketing Strategy

Kathleen Martin - April 18 at 04:27 pm - 13 views

It's true! Last month I had the opportunity to attend Seattle's Digital Summit Conference, a two-day affair covering a wide range of topics that are important to us marketing types. Below are my thoughts on the sessions, speakers, and of course what I ...

How to Create a Customer Loyalty Program that’s Worth the Trouble

Marketing Strategy

Kathleen Martin - June 28 at 10:15 am - 10 views

"Customer loyalty programs--do they really work?"That’s a question we often get from businesses looking to find ways to maximize the relationship they have with their current customer base or considering a new program to entice a flurry of new ...

Set it and Forget it isn't Strategy? 5 Common Marketing Mistakes and How to Avoid Them

Marketing Strategy

Kathleen Martin - July 23 at 02:45 pm - 3 views

Discover the Top 5 Marketing Tactics to Avoid At All Costs - a brief tutorial from the team at Outlier.

Is Data the Secret to a Customer Experience that Finally Lives Up to Expectations?

Marketing Strategy

Kathleen Martin - April 20 at 10:04 am - 1 view

Whether your marketing is focused on finding new customers or you are intent on keeping the customers you already have (or, even better - a combinations of both!) the intelligence tools are there. It’s what we do with them that counts.

Have You Fed Your Funnel Lately? A Year of Content That Works.

Marketing Strategy

Kathleen Martin - January 30 at 01:40 pm - 1 view

When you work in content marketing, you hear a lot about funnels. But sometimes it can be confusing to know just how to properly feed and nurture prospects through yours.A recent report published by Eccolo Media explains just what types of content have...

Start 2014 Off Right With These Four Easy Methods for Getting Great Customer Feedback

Marketing Strategy

Kathleen Martin - December 30 at 11:05 am - 1 view

We all spend a ton of time wondering what our customers are thinking, don’t we? So why do so many of us stop short of taking that one step further by doing the single most important thing we can do to find out.Ask them.Customer feedback can provide u...

Customer Retention Begins with Context: Guest Interview with Bryan Finke of YesMail Interactive

Marketing Strategy

Kathleen Martin - December 4 at 04:13 am - 3 views

Outlier got a recent opportunity to interview Bryan Finke, Vice President Communications and Customer Experience Strategies at YesMail Interactive. An award-winning Enterprise Email and Marketing Solutions provider, YesMail is headquartered in Portland...

How to Market Corporate Wellness and Prepare Your Program for Success

Marketing Strategy

Kathleen Martin - September 19 at 07:31 am - 213 views

Corporate wellness programs continue to gain traction as more employers realize the long-term benefits of maintaining a healthy workforce. In fact, a recent Forbes article mentioned corporate wellness programs as some of the biggest signs that business...

For the Love of the Craft: Guest Interview with Ezra Johnson-Greenough

Marketing Strategy

Kathleen Martin - August 13 at 02:00 pm - 7 views

We got the lucky opportunity this month to talk with Ezra Johnson-Greenough founder of one of the most popular blogs in the craft beer industry The New School as well as the guy behind some of the industry's most popular events including the ...

Balancing Sales with Creative: An Interview With Veteran Sales Coach Rick O'Malley

Marketing Strategy

Ben Friedle - July 24 at 03:39 am - 3 views

I had the chance to speak with veteran sales person and sales coach Rick O’Malley of Innerskil. I was curious how he viewed the challenge of keeping sales people and the team they represent working in the most productive way possible.How do we resolv...

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