SHEL LAB Laboratory Equipment eCommerce Site Goes Live

by: Ben Friedle

Outlier Solutions is pleased to announce the launch of the SHEL LAB eCommerce store. The SHEL LAB brand of laboratory equipment is manufactured by Sheldon Manufacturing Inc. of Cornelius, OR. Sheldon partnered with Outlier to develop a multi-phase strategy for launching an eCommerce store.

We created an online catalog with over 250 items. Outlier was responsible for the entire web design project including photography, copy writing, and search engine optimization. The store was also integrated with their MAX Enterprise Manufacturing Software, from EXACT SOFTWARE NORTH AMERICA using XML forms.

Sheldon was one of the first manufacturers in the laboratory equipment industry to launch an online store and it has been very well received.


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