Video's Where It's At

by: AChandler

People watch a lot of video. Maybe you just saw the one above? I’m not just talking about Winnebago Man, Grape Lady, or the endless amount of cat videos online. The statistics are staggering, and the public’s appetite for video is growing every year. Netflix still accounts for over ⅓ of the nightly broadband traffic in the US and Canada, with a typical user streaming an average of 45GB per month of content. These numbers don’t even include other popular streaming services like Hulu, Amazon Prime, etc. Statistically, you probably already know this, and subscribe to at least one of these services. The more surprising stats about video consumption point to a huge opportunity--specifically when it comes to video marketing, both Business-to-Business and Direct-to-Consumer. That’s because the comprehensive nature of video makes it perhaps the best candidate for delivering information in a quick, direct, and engaging way. Video is great at storytelling.

Produced effectively, video can be both hugely entertaining and highly effective at direct-impact delivery of content.

Over 70% of marketing professionals say video converts better than any other medium– MarketingProfs

Video marketing opportunity is wide open for commerce and businesses. The democratization of video production has driven media to a cheap redundant state while still delivering outstanding quality. What used to require inflated budgets and large crews can now be done with a very small footprint and small powerful gear. The only real cost left is a pair of professional hands and talent in post-production. Honed craft and adept experience are key, which we’re happy to provide here at Outlier. Especially now that attention spans are compressed to below the 1-minute mark. Let’s take a look at a couple more stats where video is used in an augmentative role.

  • Using video on landing pages can increase conversion by 80% – Unbounce
  • Emails with video increased click-through rates by 200% – 300% – Forrester
  • The average internet user spends 88% more time on a website with video – Mist Media
  • Homepage videos are shown to increase conversion rates by 20% or more – ReelSEO

Three key points to think about:

1. People watch tons of video. 2. That demand is going up. 3. Video has the ability to convert and convince, perhaps more than any other medium.

Outlier specializes in video. Live action, motion graphics, animation. You can check out our new 2015 reel here. I’ll leave you with one final stat, one that makes me sad as a video guy... Only 24% of brands are using online video to market to consumers. – Kantar Media


Video, Web, and Design Agency