Blog

Facebook Graph Search Makes its Debut to Mixed Reviews

Marketing Strategy

Kathleen Martin - March 20 at 05:09 am - 7 views

Searching for content across the web has become an essential part of daily online activity, taking its biggest leap to date back when Google entered the scene. Now of course, Google maintains the #1 position as the largest search engine across the web ...

Outlier Lends a Hand for Northwest Children's Fund Fundraising Event

Design

Kathleen Martin - March 13 at 03:46 am - 2 views

With so many great causes to support, the Outlier team could proudly keep ourselves busy doing pro-bono work all the day long. Unfortunately, this pro-bono business model still has some kinks to work out, so in the meantime we'll keep our for-profit mo...

Holy Smokes! Facebook Brings Big Changes to Facebook Feed

Marketing Strategy

Kathleen Martin - March 6 at 08:56 am - 5 views

Just when everyone finally got used to that pesky Timeline, Facebook is gearing up to announce possibly the biggest change since its inception.Folks, your News Feed is about to change forever. Facebook plans to announce the entire list of changes at a ...

Tory Shows Us How to Create a jQuery Form Plugin

Web Design

Kathleen Martin - February 18 at 03:54 am - 5 views

Use of JQuery form plugins has varied over time.Sometimes it was certain formats in the “HTML”, or passing specific classes. What I saw when I started reviewing these was the need for a robust developer form plugin, one that could adapt to progammi...

Transform Your Website with Web Fonts and Typography

Design

Kathleen Martin - February 14 at 01:00 pm - 4 views

When it comes to choosing a font for your website, how do you narrow down the thousands of different type faces? What's the best selection for your content?With access to thousands of new fonts in the last few years, web designers everywhere are rejoic...

SIC in a Box, Ben Zips Up the Seattle Interactive Conference

Marketing Strategy

Ben Friedle - February 13 at 04:13 am - 2 views

We hit the road at 6am, and made it to the Seattle Interactive Conference just in time to miss the electrical fire.  The first session I attended covered the use of SIRI and how voice recognition technology has evolved. The big takeaway for me was tha...

Out of the Box and Away from Print: Content Marketing for Manufacturers

Marketing Strategy

Kathleen Martin - February 6 at 08:38 am - 2 views

Many of you may have seen our link to a recent article published in Content Marketing World that offered some compelling statistics about the state of content marketing for the manufacturing industry (in light of other B2B sectors). The result...

5 Social Media Tips From the Social Team at Outlier (Admitting You've Got a Problem isn't Step 1)

Marketing Strategy

Kathleen Martin - January 23 at 08:39 am - 6 views

We admit it. We spend a serious amount of time on social media here at Outlier. And while it's true, the occasional cute yet impractical animal friends video gets in there, the majority of that time is spent on behalf of our clients and the Outlier int...

mobile phone social media

Sing it From the Rafters! (Using the Top 5 Social Media Sites for Business)

Marketing Strategy

Kathleen Martin - January 2 at 05:54 am - 2 views

Great news! There are approximately 1,234 social media sites to help you get your brand's message out, to help promote your products, and to communicate with your customers (What's that you say? An exaggeration? Perhaps, but not by much we don't think....

So Much Content, So Little Time: Mix and Match for Maximum Results

Marketing Strategy

Kathleen Martin - November 13 at 09:10 am - 1 view

Last month I got the opportunity to attend the annual Inbound Marketing Summit held in Boston, MA. It was a whirlwind of a trip during which I was able to catch two full days of expert speakers, chat with other inbound marketing professionals, and see ...

Social is a Behavior, NOT a Channel.

Marketing Strategy

dianalien - November 5 at 02:19 am - 8 views

Remember the poster Outlier created for the Seattle Interactive Conference? We were rewarded with conference passes! Ben and I attended the conference in Seattle (fitting for a tech conference) and returned with a wealth of knowledge about the fut...

We Are Hiring! Passionate, Talented Developers Wanted!

Web Design

Kathleen Martin - October 22 at 03:18 pm - 2 views

We are a dynamic, growth oriented agency and we are looking for a talented, mid-level web developer with experience in PHP and Drupal to join our development team. Primary tasks include building, programming, and troubleshooting websites within content...

Outlier Heads to Boston for the Inbound Marketing Summit

Marketing Strategy

Kathleen Martin - October 16 at 09:28 am - 2 views

Man, I'm getting excited.Not only do I get to head to Boston (a city I've thus far not had the pleasure of being introduced to) next week, but I'm going to attend the annual Inbound Marketing Summit taking place October 23-24. This, my friends, is goin...

Outlier Team Enjoys a Color-Full Weekend at the 2012 Portland Color Run

Outlier Company News

Kathleen Martin - October 1 at 03:50 am - 7 views

Outlier team members Ryan Armstrong, Diana Lien and Kathleen Martin faced a challenge this past weekend to test our physical endurance, mental fortitude and... our threshold for colorful paint powder?A strange combo, perhaps, but also one that equaled ...

Three Reasons to Steer Clear of the Fake Review Trap

Marketing Strategy

Kathleen Martin - September 27 at 02:00 pm - 1 view

A new report published by Gartner Research this week has reignited the conversation around social media reviews. With numbers as large as 10-15 percent of all reviews predicted to be fake by 2014, how can your business make sure it stays competitive wi...

Tech and Creative Types Gear up for Seattle Interactive Conference Coming up October 29-30

UX/UI Design

Kathleen Martin - September 25 at 02:00 pm - 10 views

Outlier team members are preparing to make the trek up Interstate 5 next month to hit up the 2012 Seattle Interactive Conference, and our folks are getting excited! This conference brings more than 4,000 attendees together for industry thought...

Getting to Know Outlier: Young Me, Now Me - Ben

Outlier Company News

Kathleen Martin - September 21 at 03:10 am - 5 views

The 2nd installment of "getting to know Outlier" features Ben Friedle via the Ze Frank photo project Young Me, Now Me. Truth be told he took his recreation very literally. After a fierce eBay auction for a Skeletor action figure (He-Man was a bonu...

Creating an Adaptive Grid with Compass and SUSY

Web Design

Kathleen Martin - August 27 at 12:00 am - 8 views

With more and more users accessing the internet from their mobile and tablet devices, web designers need to create site designs that adapt to the screen on which the content is being displayed. Previously, this meant producing a second, mobile-minded d...

Convert Your Heart Out! With a Strong, Focused Call to Action (Part 2 of 2)

Design

dianalien - August 20 at 01:28 am - 1 view

Last week we reviewed steps to creating a strong call to action to turn your website visitors into future customers. This week we've asked Outlier's Lead Designer Diana Lien, to walk us through the steps involved in designing an effective Call to Actio...

Convert Your Heart Out! With a Focused Call to Action.

Marketing Strategy

Kathleen Martin - August 17 at 10:12 am - 3 views

When you work in internet marketing, a lot of your time is spent thinking about website traffic. How many people are making it to your site? How did they find you? How can you better position yourself to get found faster in the future? And so on. The c...

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